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What Is Storytelling And How To Use It In Your Email Marketing Campaigns

What is storytelling? Storytelling is an important technique used in marketing. This way of communicating can make a big difference in your email campaigns, even though it’s not always easy. Want to learn how to make your email campaigns more interesting? Keep reading!

It works!

This tool is used to communicate with large brands for many reasons. Yes, we love stories. But do you know why storytelling is so effective in marketing?

It’s original and different: Consumers are tired of constant advertising bombardment and are now looking for content that is truly interesting. You can surprise them with a great story!

It’s easier for people to remember: Neuroscience explains that when we listen and hear stories, dopamine is released, which is a hormone associated with concentration and memory. A story is the best way to inscribe your brand’s name into the minds of your subscribers.

Strengthen your relationships: Stories can create an emotional connection between the brand’s customer and the customer. You will see the results if you can excite your customers as well as inform them.

You can strengthen your brand identity: It allows you to see the personality of your brand. You don’t need boring emails anymore. Instead, make your brand known by telling stories.

You can generate interest: Storytelling offers entertainment and added value to your messages, which is a departure from the usual advertising emails.

How can you use it in your email campaigns

Now that you are familiar with storytelling and its key ingredients, it is time to get to work! These are the essential ingredients for your email marketing campaigns.

The conflict: This is a crucial element of any story that generates intrigue. What is the purpose of your product/service? What problem does it solve? You can use the traditional storytelling format to present the problem and the solution.

Your characters: Create the character of your characters. You have the option of choosing a strong protagonist to grab your readers’ attention or to focus on their motivations and concerns to generate empathy.

The hero: Who are the heroes or saviors in your story? A great resource is to have the email’s protagonist be the recipient. This is a way to communicate directly with your customers and get their attention.

Your experience: Storytelling can be used to tell the story of how you got there. Your story, and the story of your brand. What are your future projects? If you want your story to be more compelling, use visual resources and a timeline.

The subject: In the subject field, you can include the name of your protagonist in your message. The topic “Discover how Maria saved 200 Euros a year on school supplies” is an example. It stimulates curiosity and motivates us to keep reading. Ideal for increasing the open rate

Keep your readers guessing. This is key to any story’s success!

Emotion: Create content that highlights the human element. It’s the cherry on top and the key ingredient to any recipe about how to tell a story. Personalization is another option to reach your subscribers. Let your imagination run wild!

Examples of storytelling

Companies are increasingly looking to create emotional connections with customers by telling stories. These examples demonstrate how stories can be created around brands and they work!


This cosmetics company uses its welcome message as a way to tell its story to its customers. This strategy emphasizes the brand’s values and journey. Do you need newsletter templates to tell your story?

2. Spotify

This is an excellent example of email storytelling that can be used to tell the story of your customers. Because it is relevant to your audience, the content in Spotify emails is fascinating. Want to find out how your 2019 was? Take a look at the top songs you listened to in the past month.


The main purpose of storytelling is to connect with your audience, not sell. Storytelling is not a sales pitch, or a sales speech. It’s a creative strategy that helps you empathize and build connections with your audience.

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